Preville on Politics

PC hide-and-seek

Posted on June 11, 2007 by Philip Preville

Last week I posted about the Ontario Progressive Conservative Party’s damaged brand. This past weekend the party unveiled its election platform along with its campaign slogan and logo—on which the PC logo has been reduced to small print, like a footnote.

Though the logo isn’t available on the Web yet, it simply says “John TORY. Leadership Matters. For a Better Ontario.” You can also find the tiny letters “PC” tucked away in a bottom corner somewhere, but finding it feels a bit like finding Waldo. A party strategist told me their polling showed their leader was far more popular than their party, so this was the branding that made sense. I guess it helps when the leader’s name is already a synonym for conservatism anyway.

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Philip Preville

Veteran freelance writer Philip Preville lived much of his life in Montreal and Edmonton before he was lured, like so many Torontonians before him, by the promise of more work and a better living. A National Magazine Award winner and former Canadian Journalism Fellow at the University of Toronto’s Massey College, Preville writes Toronto Life’s politics column. He lives with his wife and one-year-old son in Riverdale, just close enough to the Don Valley Parkway that he can hear it when he steps outside his house—but just far enough away that it doesn’t keep him awake at night. On his office wall hangs a 1938–39 press pass belonging to his grandfather, Elias Gannon, who wrote for the Montreal Star.


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